Afternoon workshop: suggested time 2:00pm – 5:00pm

10 Ways Your Website Is Killing Your Business

Just having a website isn’t good enough these days. Many businesses’ websites are actually costing them business, and they don’t even know it. You may be getting prospects to visit your site, but not converting them into sales. Listen and learn these “10 Ways Your Website is Killing Your Business”, and how you can update your site to make you more money. Most will cost you little, or nothing to change.

What You’ll Learn:

•       Is your website your adversary or ally?

•       What information should and shouldn’t be on your site?

•       How does your website fit into your overall marketing strategy?

•       Is your site attracting the wrong prospects?

•       Easy tips and fixes that can make a big difference 

Also, time permitting, we’ll pull up the real websites of some of the attendees and work together to show how they can be improved

Dinner break – 5:00pm – 6:30pm – TBD

Evening presentations: 6:30pm – 9:00pm

How to communicate more effectively with Brides via email

It would be so much easier if she would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s brides.

Here’s what you’ll learn:

•       Why she won’t call you

•       How to have a real conversation via email

•       How much you should write in an email

•       When and how to use attachments

Can your business survive without social media?

Are you hearing that if you don’t dive into the deep end of the social media pool your business will wither and die? Did you leave your latest trade meeting or conference like a deer in headlights not knowing where to begin?

It seems that you can’t read your email or go to a conference without being bombarded with information about social media. But where do you start? Should you even bother? Are you feeling overwhelmed? Whether you’re a 20-something or 50-something, you can easily feel overwhelmed by the conflicting messages. As always, Alan is here to help!

What we’ll cover:

•       Do you need to have a social media strategy?

•       Can you attain your business goals without being on Facebook?

•       Is social media an all-or-nothing endeavor?

•       How you can have a presence on social media without it consuming too much of your time and resources?

Cost is only $99 for all 3 seminars or $50 per.  That’s 3 for less than the price of 2!  Please mail payment to UP ADJA c/o Mitch Taylor, 1814 N Lincoln Road Suite G Escanaba, MI  49829.